ENTHUSIAST MOTOR INSURANCE ARRIVES AT BATHURST

Enthusiast Motor Insurance has unveiled two new billboards at the world-famous Mount Panorama circuit in Bathurst, taking prime brand positions at two of the most revered locations in Australian motorsport.

The signage stands on Mountain Straight, where the field launches up the hill, and at Skyline, the cresting corner made famous by Peter Brock – two stretches of road that enthusiasts across the country know by name.

To mark the occasion, Enthusiast Motor Insurance Chief Executive Stacy Vickers was joined beneath the new signage on 17 June by Bathurst Regional Council – including Mayor Robert Taylor and Deputy Mayor Ben Fry – along with Peter Rogers, Vice President of the Bathurst Business Chamber.

Also on show was Enthusiast’s unmistakable Chevrolet C10 shop truck, “Thumper”, parked beneath the Mountain Straight billboard for the unveiling.

For Enthusiast Motor Insurance, the signage is about more than visibility. Mount Panorama is the spiritual home of Australian motorsport and a place that means something to every enthusiast in the country, which is precisely why the brand wanted its name there.

The Bathurst signage is part of a wider investment by Enthusiast Motor Insurance in Australian car culture, as the business grows its presence across events, partnerships and enthusiast communities nationwide.