PEDDERS PARTNERS WITH SUPERCARS CHAMPIONSHIP

MEDIA RELEASE/Supercars – Photo: supplied

Pedders Suspension & Brakes today announced a five-year partnership deal to become the Official Damper and Official Suspension Partner of the Virgin Australia Supercars Championship.

Pedders and SupaShock have also formed a technical partnership to design, develop and manufacture the Peddders Dampers By SupaShock, which has been appointed as the Official Control Damper of the Virgin Australia Supercars Championship for the next five years.

Scott Pedder, Managing Director of Pedders Suspension & Brakes, said: “Our Australian owned franchise operation is a proud supporter of Australian motor racing and Australian manufacturing.

“We are very excited to once again be involved with the Virgin Australia Supercars Championship. Product innovation is a key driver for our business and our technical partnership with SupaShock is a testimony to this.

“It is also a huge honor for our 2 great companies to be the Official Control Damper to the Virgin Australia Supercars Championship.”

Scott continued: “Motorsport is part of our brand’s DNA.

“We enjoy watching, competing and manufacturing parts to enhance the performance and experience of vehicles.  We are competitive by nature. We love the thrill of racing and the challenges it presents.

“It makes us compete on a higher level.  Our lessons learned on the racetrack are lessons we integrate into the design and manufacture of our great range of products.

“We enjoy enhancing our customers’ vehicles to make them perform, carry loads and tow better and this is how we improve the customer experience…by racing.”

Pedders will also partner with Erebus Motorsport to supply racing coils for the two racing Holden Commodores driven by David Reynolds and Anton de Pasquale.

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Pedders will now proudly integrate its official sponsorship of Supercars and Erebus Motorsport into its general marketing program and share reciprocal marketing and networking benefits.

“Supporting iconic names like Supercars, SupaShock and Erebus Motorsport is a natural fit for the Pedders group. We will continue to educate and engage with motorsport fans across Australia and the world,” Scott said.
 
Sean Seamer, Supercars CEO, said: “We’re excited to welcome Pedders and SupaShock as our damper and suspension partners at Supercars.

“Having two quality Australian companies partner together to make sure our cars continue to run as safely and smoothly as possible is great news for our Supercars teams.

“We look forward to the next five years ahead with Pedders and SupaShock and we hope our teams will really benefit from this partnership.”
 
Supashock Founder and Managing Director Oscar Fiorinotto noted Supashock’s long history with Supercars, “Supashock’s roots run deep in both Australian and global motorsport, it is what our business was founded upon.

The motorsport division at Supashock was proud to develop and manufacture the 2020 Supercars control damper at Supashock’s state-of-the-art facilities in Adelaide.

“We are excited to bring an Australian made product alongside our knowledge and experience to the Virgin Australia Supercar Championship in what we think will result in tight, exhilarating racing.”
 
“Supashock takes product innovation to the next level with advanced engineering, manufacturing and testing facilities.

Continuous improvement is what we strive for, and we have built our reputation around delivering excellence to our customers through our OEM, aftermarket, 4×4 and defence technologies.”
 
“We are proud to partner with Pedders being another great Australian company.
We very much look forward to working with Pedders and Supercars on what is forecast to be a fantastic five-year partnership on a world class stage, using Australian made technology.”

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