ALPHATHETA FULLWOOD/VAUGHAN LIVERY UNCOVERED

MEDIA RELEASE/Brad Jones Racing – Photos: supplied

Bryce Fullwood and Brad Vaughan will hit the track in eye-catching colours and AlphaTheta branding this weekend, as the Supercars endurance season kicks off with the inaugural Bend 500.

The #14 Brad Jones Racing Camaro will turn heads with a striking NASCAR-style livery, featuring bold aqua and maroon stripes over a clean, light base.

Designed to stand out, the one-off design brings fresh energy to the grid and underscores AlphaTheta’s growing motorsport presence.

This weekend marks an expanded footprint for AlphaTheta in Australian motorsport, with the brand also backing Elliot Barbour’s Trans Am entry alongside the Supercars campaign.

As the company driving the future of DJ technology, AlphaTheta is building on the trusted legacy of Pioneer DJ — created by DJs, forDJs — while embracing new opportunities to connect with fans in unexpected ways, including motorsport.

The #14 Camaro’s custom look was brought to life using high-quality 3M Films and PPG paints and will be exclusive to The Bend 500 event.

Fans can get their first in-person glimpse of the livery during Friday’s opening Supercars practice session at 10:15 AM ACST.

The 500km endurance race begins Sunday at 13:35 ACST, marking the first of the long-distance tests leading into the Bathurst 1000.

Bryce Fullwood
Supercars driver, #14 AlphaTheta Camaro

“I really love the look and feel of this livery, it’s a big change from the usual and definitely stands out.

“It’s pretty cool to have the same AlphaTheta colours running on Elliot’s Trans Am car too. Feels like we’re seeing double out there!

“I’m pumped for the endurance season. We had a solid test at Queensland Raceway, got some answers, and set ourselves up well for these next two events. Brad showed good pace in the car, so we’re heading into this part of the year with a bit of confidence.”

Phil Muffet
CEO and Managing Director at Jands

“We’re thrilled to see AlphaTheta to continue the relationship with high intensity activities, including motorsport and with such an exciting presence.

“As the exclusive distributor of AlphaTheta in Australia, Jands is proud to support the brand as it continues to innovate, inspire, and connect with new audiences in bold and unexpected ways.”

About AlphaTheta Corporation  

AlphaTheta Corporation’s mission is “One Through Music.” The company strives to make meaningful contributions to the world through innovative technology, high-quality audio equipment, software, and services, while fostering strong connections within the music community. Originally established in 1994 as a division of Pioneer Corporation, AlphaTheta’s core DJ business has been instrumental in shaping and advancing global dance music and DJ culture.

In 2015, the business became independent under the name Pioneer DJ Corporation. With aspirations for broader growth, it rebranded as AlphaTheta Corporation in 2020. By 2024, products bearing the AlphaTheta name began to launch, reflecting the company’s commitment to carry forward the trust and expertise it has built over decades. Leveraging its technical knowledge and design excellence, AlphaTheta aims to continue evolving, offering value in fresh, playful, and unexpected ways that expand the possibilities of music technology.

Innovation lies at the core of AlphaTheta’s identity. The company is dedicated to ongoing evolution and to being an essential part of society by meeting the diverse needs of its customers. AlphaTheta Corporation’s portfolio includes well-known brands such as AlphaTheta, Pioneer DJ, rekordbox, KUVO, TORAIZ, and Pioneer PRO AUDIO. It operates as part of the Noritsu Koki Group (TSE:7744).

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