TCR

KIA TCR ENTERS AUS AND NZ MARKETS

MEDIA RELEASE/TCR Australia – Photos: supplied

The inaugural TCR New Zealand Championship and existing TCR Australian Series has been bolstered by the appointment of Choice Performance Ltd, based in Pukekohe New Zealand, as the official agent for STARD (Stohl Advanced Research and Development), the manufacturer of the Kia Cee’d TCR.

Choice Performance Limited has extensive experience running a number of championship contenders in the New Zealand Rally Championship and a number of the Choice Performance staff members have extensive circuit racing experience internationally and particularly in Australasia.

Choice Performance are in discussions with a number of potential drivers in Australia and New Zealand and intend to operate cars in each of these countries through both customer ownership and lease packages. Through Choice Performance’s relationship with AndrewSimms.co.nz, the largest Kia Dealer in New Zealand, there are great synergies for parts supply, technical support and marketing opportunities with the full support of Kia Motors New Zealand.

The Kia Cee’d TCR is a leading contender in a number of international TCR championships and has been run successfully by STARD across Europe and Asia. STARD are presently preparing 2 vehicles to be purchased by Choice Performance and are due to arrive in New Zealand in time for the opening round of the TCR New Zealand Championship at Highlands Motor Sport Park on January 17-19 2020.

Choice Performance are working on a number of driver opportunities and will be available for initial discussions on October 11-13 in Australia.

Chris Little – Choice Performance

“Having recently returned from visiting Manfred and his team in Vienna I am exceptionally excited for this opportunity. The development of the Kia Cee’d TCR is world class and a real credit to STARD. We are confident of achieving strong results in the New Zealand and Australian championship with the Kia Cee’d TCR and look forward to fostering our strong relationship with STARD who are exceptionally customer friendly”

Matthew Wales – Andrew Simms Kia and Auckland Central Kia

“Kia Motors New Zealand are encouraged with the appointment of Choice Performance as the New Zealand and Australian Kia TCR agents. We are excited to see the results Choice Performance and STARD can achieve with the Kia Cee’d TCR. There is potential to create marketing opportunities for the Kia brand and increase the brand’s exposure to existing and potential customers.”

Manfred Stohl – STARD

“I am very pleased that we are now represented in Australia and NZ with our Stard developed KIA TCR vehicle. With Choice Performance and their partner Andrew Simms, who is the largest Kia Dealer in NZ, I see an incredibly strong team that, as the exclusive partner in this region, will best represent our interests and achieve a sporting success in the foreseeable future. Chris Little, whom I know very well from the rally scene, is also a perfect team manager for the project. ”


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